The in between of high and low fashion - Contemporary fashion

I was browsing through the Winter 2008 issue of FASHION when I came across a really interesting article on current trends of the fashion landscape and the movement of designer labels and Contemporary Fashion. Johanna Lenader puts it best when she describes contemporary labels as “brands that exist in the realm between H&M and Prada” (style and price) where an H&M shirt is $30 and a Prada shirt is $400.

Contemporary would be “the industry term for fashionable yet affordable new designer labels”. Which got me thinking… that is SO TRUE. Think the “Midway” designers like Arthur Mendonca, TIBI, Pink Tartan, Club Monaco, all which are fashionably chic and not overly expensive (by overly expensive I mean $15 000 for a evening cocktail dress) … which got me really thinking… and JUZD!

Although I wouldn’t say the JUZD collections are high fashion or couture inspired, we are definitely a combination of that which is inspired by high and low labels. The JUZD tee’s and hoodies are basics but made with bamboo fabric (high quality & eco-friendly).

With the designs being organically aggressive, the fabric unbelievably comfortable, the style and fit practical, JUZD is fashion forward and appeals to everyone. Could this be? JUZD has found a place in between the black and white fashion landscape as green and contemporary fashion.