Due to popular demand, here are more photos from CHIC.

I received a lot of feedback from my pictures from the CHIC show. So here's the last batch of it.


Below are pictures from the jewelry section. Bling Bling!



Not sure what they are selling but the cabin concept is pretty neat.

Chinese CHIC models

Here are pictures of models from the CHIC2008 clothing show (China International Clothing & Accessories Fair) in Beijing. Very innovative use of models. The above is half of the 20 models for this showcase. Below shows the other half. 20 sexy woman on stage at once, how can you go wrong.






This was a very interesting show. The walkway is a semi circle that wraps around the audience. Good mix of kids and adults. This brand doesn't even have an English name which is rare.

The following are pictures from a brand called "Style Hong Kong". Very creative name eh.

As there is a archetype of the Western cover model, (blond, blue eyes, big smile, curvy body) there's also an archetypical Chinese model. It is skinny, gentle, soft, dark eyes, with youthful soft make-up and a small smile. I see this on magazine covers everywhere in China. Just like in the West I can't really tell the cover models apart here either.





The models walked in zig zag patterns so everyone can see. Also smart use of badges that have the name of the item. This will help people place orders by reviewing their photographs.




Guys model too. Maybe they aren't too popular or maybe it's me selective photographing.




A kids brand called SSXY. Is it me or does this feel wrong?!?

These kids are so cute. They have been trained so well too. Very professional.

This last brand is my favourite use of models. There is a scene of six or seven models. They are all still. Then once every minute or so one of the models gets up and walks around showcasing their outfit. Then the model goes back to the original still position while in a little while another model gets up. I like this because it tells a story and the movement creates drama and interest. With only one model it guides your attention.

More pics from the CHIC!

Here's more pics from the CHIC2008 clothing show (China International Clothing & Accessories Fair) in Beijing.

Communist Party is cool. All Asian brands are western focus “me too” copy cats. Really nice to see a brand that have an element to the Chinese culture.

Nice Egyptian theme.

Chilling on the streets of Paris

Did their logo come before or after the Lion King musical?

Ideaido use fibre optics for its walls and build a dream like state.

A story and drama can be created with just manikins and creativity.

Snoppy has a clothing line? Licensing is a big business.

I don’t think Bon Jovi designs a Chinese clothing brand

Zorani – The women’s collection

The Chinese love foreign models I still got more pictures coming including some of really cute Chinese models. Like the West there is a 'typical' model look. I see it on all the magazines. Just like the West I can't tell one cover model from the next.

CHIC, bigger than MAGIC

CHIC clothing show (China International Clothing & Accessories Fair) is China’s version of MAGIC. MAGIC is North America's largest clothing show where buyers and sellers meet. To compare the two I would simply describe it as this: Las Vegas is known for excess and larger than life but the Chinese did build the Great Wall!

The CHIC 2008 is China’s premiere clothing show and it’s already on its 16th show. It is the first event to be held in the New China International Exhibition Centre (NCIEC) with over 100,000 square metres. This was held from March 28-31, 2008. The NCIEC is Asia’s largest exhibition centre which started work in late 2001. It will host some of the Olympic Summer 2008 events. As I stare from outside it reminded me the Tian'anmen square with its large open space and wide structure. It conveys a sense of majesty and drama.

As I entered and started walking around I was quite taken away with the exhibits. This by far eclipses the show at MAGIC. The displays and areas were not that much larger than at MAGIC but the pure creativity and ingenuity was just spectacular. While at MAGIC it was one rectangular booth with wall enclosures and slightly different placements of table and chairs, each CHIC booth had a different theme and completely different layout with the table and chairs built into the theme.

This exhibit shows the non use of rectangular space. Two levels with a Greek island seashore villa theme.

This is Hazzys, a high end Chinese brand. Went with the simplicity design.

Nice concept in creating a 3D space.

The Chinese likes to knock off western brands. Does the Goldrooster logo reminds you of some other western brand?

Even the western brands were here like PONY. Let’s say they brought their close minded thinking MAGIC booth with them.

Kobron’s theme is an airport. Live models posing for pictures and showcasing their shirts all day long.

Simple concept manikins on the top level with vertical sliced photos on the bottom matched with the black shows a very powerful and authoritative feel.

I will post more amazing pictures. Stay tuned!