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Thursday, February 4, 2010

ManCrunch.com Refused Airtime During Superbowl Commercial Breaks

The JUZD team is taking the day to give you the scoop on another one of our product models, Jonathan Steen. While Veronika seems to be hitting the big screen with her movies, Jonathan's latest commercial has been getting loads of interest from television networks. Why? Because the advertisement is featuring a dating service - for gay men.

The Toronto based company, ManCrunch.com, has been trying to buy airtime for its advertisment during the Superbowl, but it has been told that it's not appropriate. In the letter of rejection that CBS wrote, it states "At CBS, our standards and practices process continues to adhere to a process that ensures all ads — on all sides of an issue — are appropriate for air. We will continue to consider responsibly produced ads from all groups for the few remaining spots in Super Bowl XLIV.”

Excuse me? Has CBS not been paying attention to choose what it will air this year? Aside from the usual large breasts dangling out of skimpy bathing suits, flashy dancers, and men and women making more than just goo-goo eyes at one another, CBS has also chosen to air a commercial far more controversial: college football player Tim Tebow's stance against abortion. While the argument about being pro-life or not is still up in the air for debate among many, you'd think that we have moved beyond the issue of man and man together. After all, the US is finally going forward and acknowledging (okay, some states) same-sex marriage. That's a far bolder step already taken in accepting differences; let alone the many celebrity couples that are in the media.

We are not going to declare CBS to be anti-gay, because that would be a step too far. But we are going to say this: there is a certain irony in not airing a commercial that promotes a gay dating service and in having millions of viewers watching dozens of men in spandex collide into one another. If you are willing to air an advertisement on a topic that is far more sensitive than homosexuality, there lies no sense in rejecting a humorous advertisement.

Watch the ManCrunch.com advertisement below and tell us if it really that much of a big deal not to air.

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