<h1><a href='http://juzd.com/home.php'>JUZD wear - <strong>urban streetwear bamboo clothing</strong></a></h1> <h1><a href='http://juzd.com/home.php'><em>Projek Raw clothes</em> clothing</a></h1> <h1><a href='http://juzd.com/urban-streetwear-clothing/'><strong>Urban Streetwear Clothing</strong> Collection <em>2008 Spring Summer</em></a></h1> <h1><a href='http://juzd.com/down-lo/index.php'><strong>Streetwear Blog</strong> for <em>urban labels</em>, <em>high fashion</em>, and <em>bamboo fabric</em></a></h1> <h1><a href='http://juzd.com/company/index.php'><strong>bamboo streetwear</strong>, <em>bamboo fabric</em> clothing, <em>bamboo clothing companies</em>, and <em>bambu</em> streetwear</a></h1> <h1><a href='http://juzd.com/company/models.php'><em>Streetwear models</em>, <em>designer label</em>s male modeling, streetwear designers, and <em>bamboo fashion designer</em> label</a></h1> <h1><a href='http://juzd.com/company/designers.php'>Seeking Urban designer for clothing label</a></h1> <h1><a href='http://juzd.com/company/stores.php'>List of Urban streetwear clothing stores</a></h1> <h1><a href='http://juzd.com/benefitsofbamboo.php'><strong>Bamboo fabric/clothing</strong> - Benefits of clothing made from bamboo fabric</a></h1> <h1><a href='http://juzd.com/bamboo-fabric-article.php'>Bamboo Fabric Article</a></h1> <a href='http://www.jingco.ca'>jingCo Design and Marketing - Toronto</a>

Saturday, June 28, 2008

Finding the spots for the first big JUZD photoshoot

The other day we went cruising around Toronto to check out a few potential locations for our big photo shoot. I decided to work with one of Toronto’s top fashion photographers , Igor Yu. It feels like I’ve seen portfolios of every single photographer in Toronto, but I instantly fell in love with his work.

We’ve done a shoot before and it was the idea of my then Marketing Director and good friend Amy Lan to do another. She was a publisher for a couple of magazines so I left it in her hands but with her gone and the stage we are in - a high fidelity vision of JUZD -the creative was in my hands.

The great thing about Igor is that he has a lot of experience. I really don’t know what to expect or what the exact vision is. I called up my sexy friend Deniz Reno and we went cruising around town. We met at 8pm but we have to burn quite a bit of time before any shots because it was still bright outside.

Our first stop is a parkade in Chinatown. This photo has a very nice dramatic feel to it. Igor wanted a greenish glow in the background. He wanted a longer lot for a more dramatic feel. I really didn’t know what to expect. The only thought that came to my mind is that the picture looks good and Deniz has nice legs.

Then we went to this part of town where all the ‘famous’ walls of nice graffiti are. Not really a big fan of graffiti. It’s too ghetto and cliché'ish. “But they are really nice” says Deniz and Igor. We drove by it. It looked good but I’m still not a fan. Plus the look of the place would be too typical. So I suggested making it kind of surreal by bringing a really high end couch to the place. Igor loves the idea no photos were taken and we kept driving.

Next stop was an alley way I always go through and thought it was a very interesting spot. Photo above. Igor saw potential there. With the wooden platform you can make some interesting poses. It looks exotic and doesn’t look like Toronto but it does look like the alley of any city.

Tried some street paparazzi style shoots but it didn’t turn out well.

We stopped by for burritos which was, in retrospect, a bad idea. Deniz has been very sick from it for a few days now. I hope she gets well soon.

We returned to a spot that we drove by earlier, now it was dark enough for what we wanted to do. It was in the back alley of some stores. I really liked this because of the strong classic architecture. The vertical lines made it very dramatic and powerful. I’m beginning to realize the creative vision I wanted for JUZD photos.

Then we went back to the area where we initially met and I left my car. This is kind of an American Apparel style photo with the natural lighting, no make up, just pure rawness of the street. I wasn’t a big fan of this but it started to grow on me.

At the end of the day there were two spots I really liked and I thought they were the perfect locations. It was a great experience because now I know the creative direction I want to go with JUZD photoshoots. Igor was amazing with his perspective of the options and his creative vision. To find out the location and theme, stay tuned...

Wednesday, June 25, 2008

Bamboo line Juzd provides "Eco-Aggression"

Original article written by Jatinder Dhoot of www.toronto.cityguide.ca on Wed June 25 2008.

Ever wake up one morning and decide to create clothing line? It's not an ordinary occurrence but Torontonian Jing Liu is not an ordinary individual. Liu, creator of Juzd clothing, which is promoted as being the first bamboo designer label, is the lead designer for the urban streetwear line. "I just woke up one day and decided start it up and just focus on doing this", comments Liu on the origin of Juzd in April 2007.

The web designer amongst other things at the time, came up with the idea for Juzd--a name which had some influence from the much talk in the media of "juiced" baseball athletes doing steroids. Although aggression is part of the brand identity of Juzd, there's an element of nature and environmental friendliness to the line. "Organic aggression", comments Liu on what the brand represents—the bamboo being tied into the organic. "I thought about what would represent something natural and organic and I thought bamboo”, explains Liu. The choice itself was a natural one as the plant was a mainstay during Liu's childhood years which were spent in China.

Despite the organic and environmental underpinnings to the line, Juzd isn't spiritual retreat or vegan pot luck apparel. "I want it to be eco-friendly but not hippy", comments Liu. The clothes are designed mostly for the fashion conscious 18-34 demographic of both genders, which Liu is passionate about channeling his creativity to cater to.

His enthusiasm for the line shines forth when he chats about the positive reception line has garnered and how he was an inch away from getting in Holt Renfrew; when he bounces off ideas with Deniz Reno, the model sporting his apparel in these pictures; and as he encourages me "Go Bamboo", a personal catchphrase of Liu for his line. His excitement is indicative that his seemingly random decision that Spring morning in 2007 was a correct one.

If you would like to pick up some Juzd clothing and "Go Bamboo", visit GOTSTYLE and Green is Black.

Monday, June 16, 2008

Streetwear's Quintessential Contradiction

If the graphic tee is the central element of streetwear, the sneaker is a close second. However, unlike the graphic tee where a definite preference for smaller companies exists, the sneaker game is dominated by huge multinational corporations such as Nike and Adidas. So much so that the Air Jordan is the lone shoe that bestows instant street cred upon its wearer.

The fact that streetwear enthusiasts will wear a Nike AF1 while shunning tees from companies that are “too commercial” appears to create a huge contradiction within the streetwear ethos. There are many possibilities as to why this could be. The accessibility factor could perhaps play the biggest role for anyone and their mama can start a t-shirt line, but it takes some serious capital to begin making footwear. Moreover, these huge companies have responded well to the market by making available a seemingly infinite number of colour combinations of popular models such as the AF1 and SB Dunk. In addition, they have done their homework well by creating “limited edition” runs. By doing this the big brands have generated the air of exclusivity so sought after by streetwear enthusiasts (although the actual rareness of these shoes is debatable considering they are available in nearly every Footlocker in North America – but if they say it’s so, it must be so, right?).

Despite market dominance by the likes of Nike, a few competitors have emerged to bring the independent spirit to the sneaker game. These include Feit and JB Classics, as well as those apparel companies who have grown to create their own sneaker lines, such as Alife’s RTFT. Additionally collaborations occur between large sneaker companies and the smaller streetwear companies to drop an actual limited edition line. These events help both as the small company gets a little extra press and the large company is able maintain its brand presence in the mind of the consumer.

Outside of the limited brand options and marketing savvy of the multinationals, another reason for the acceptance of these products is that sneaker culture predates the streetwear phenomenon and, by consequence, the more recent startups. In this context the traditional sneaker brands have been engrained into the culture. This is evidenced in books such as Sneaker Freaker and Sneakers: The Complete Collectors Guide, which document the hottest sneaks of decades past, and kept alive by online magazines such as www.sneakerfreaker.com which keep their readers up to date on the latest drops in the sneaker world. Given the pre-existing desire for rare or unique kicks, sneaker culture has naturally evolved to become and integral part of streetwear and urban fashion.

Thursday, June 12, 2008

Jing Liu celebrates his birthday in style with a Private Party

Jing Liu lead designer of JUZD is having a private birthday party on Thursday June 19th at Toula Lounge. Located on the 38th floor of the high end Westin Harbour Castle Hotel, Toula Lounge has the most amazing view of Toronto.

DJ Sean Chatrath will be spinning sexy house, old school, and hiphop. Hosted by Yvonne Kai of LongOverdew.com and Benjamin DeGraff. Zero Vodka will sampling it's new ice vodka drink and JUZD will giving away $500 worth of prizes.

Private party open only to Jing's friends, family, and his Facebook fans . RSVP online at the Facebook event or email RSVP@juzdbamboo.com. $15 at the door.

This is a private party. If you are not on the list you are not getting in. Limited to 250 people only. RSVP now.

Thursday, June 5, 2008

15 ways to get more photography business

I’m looking for a photographer for our next shoot. I posted a listing on Craig's List and got a flood of applicants. For those that submit to online jobs and never get a reply back I want you to know I actually went through each and every single email. I would love to reply back but just don’t have the time, sorry.

To help you photographers to get more gigs not just in fashion here are my 15 top recommendations to get more photography business from the perspective of the client.

(No particular order)

  1. Be enthusiastic. I met with a photographer a few days ago. He does great work and charges a reasonable rate. Problem is we didn’t click and I feel he doesn’t care about my product.
  2. Keep your email short. Make it personal, if possible tell me how you are perfect for the job and how you love my product. Don’t go overboard, flattery is good until I can obviously tell you are bullshitting.
  3. Don’t B.S. Don’t tell me you are an ideal fashion photographer, and have one picture of your semi-attractive friend in a trendy shirt among 300 wedding photos.
  4. Don’t have 300 wedding photos in your portfolio. In fact don’t have more than 5 photos from a shoot. I want to see your diversity, not 20 pictures of slightly different angles of someone’s toe.
  5. Link me directly. Don’t make me go searching on your site for the links to see some pictures. If you think the shoot you did for XYZ band is perfect for what I need, link me directly. So don’t make a Flash site. Can’t link directly in Flash.
  6. Make it easy to view your pictures. I don’t want to click, drag, and scroll to see each photo. Make one long scroll bar or simple click for navigation.
  7. Guide my experience. Make it easy to go from one set of photos to the next. Also make it to get your contact info. Have it on every page or have a link on every page.
  8. Show your versatility. If I want a dark prison psychotic sober style of photos it’s okay you haven’t done that before. It is also okay that you specialize in happy outdoor fun with the family style but show me that you can create diverse moods in your photography. By doing this you will get all type of jobs you’ve never done before. However you might want to be an artist known for one and only one style, this is okay too.
  9. Show pictures and show it BIG. I’m on a photographer’s site and I see some photos, it might look good but I’m not sure. The resolution is too low, the image is too small, or the compression is too high. I’m not a fan of Flash sites and when you use flash it distorts the image even more. Bigger image have more impact and I can see the quality of your work.
  10. I don't need to hear your life story. On your site I do not need to know you like eating chocolate on your Sunday afternoons. I’m not hiring you to eat chocolate. But if it really relates to the job then tell me in the email.
  11. Get your site professionally designed. You know that pair of $30 Calvin Klein underwear you bought with the nice packaging? It might be the same quality as the $1.99 one from China town but only difference is that the CK one feels like a $30 underwear (in your mind). If you are a bad photographer you are a bad photographer, but if you are a good photographer with a bad site you are a bad photographer.
  12. Don’t ask for more info. The truth is I have 60 emails to view. I might like your work but if I have to send a request or give you more info or ask for your rate, I would rather go with the next guy who provided his portfolio and rate. It’s instant I don’t have to wait or exert more effort. Both of which I hate.
  13. Make your site usable. Most photographer sites are pretty simple which is nice. Don’t make me figure out how to view your pictures or how to find all the different categories.
  14. Tell me more. Tell me what the photos were used for and the context. This shows me if you understand the situation and if you can direct your creativity appropriately.
  15. Don’t show me graphic design work. Don’t show me the cover of the magazine (especially if it’s not a well known one) with all the title, text, and other crap on it. If it was used for a major magazine show your photo and the thumb of the magazine.

If you don't meet all of these still apply. This is a guide and will only increase your chances. Good luck and I hope these tips help and are enlightening.

Wednesday, June 4, 2008

Comparison between Bamboo fabric and Cotton fabric

Comparison between Bamboo and Cotton

The following is research on the difference between cotton fabric and bamboo fabric.

Strong Abrasion ResistancecheckmarkcheckmarkBoth are very abrasion resistant
StrengthcheckmarkcheckmarkBoth are strong
Absorbency100%300%Bamboo is 300% more absorbent than cotton
HypoallergeniccheckmarkcheckmarkBoth fabrics are hypoallergenic
Machine-washablecheckmarkcheckmarkBamboo will retain it's structural integrity after multiple washings
Machine-dryablecheckmarkXNot reccommended for Bamboo
ResiliencyXcheckmarkBamboo is very resilient
LusterXcheckmarkBamboo is naturally lusterous
ElasticityXcheckmarkBamboo has much more elasticity than cotton
Pesticide-free cropXcheckmarkBamboo grows without need for pesticides or fetilizer
UV ProtectantXcheckmarkBamboo is naturally blocks UV rays
AntibacterialXcheckmarkCotton is not anti-bacterial
InsulationXcheckmarkCotton fabrics when wet lose their insulating qualities
Moisture WickingXcheckmarkCotton fabrics cannot wick
SoftXcheckmarkBamboo feels like cashmere. Cotton is abrasive against the skin
Enriches the soilXcheckmarkGrowing bamboo enriches the soil while cotton damages it

View the full JUZD research on Bamboo Fabric

Pizzuto, J.J. Fabric Science: Seventh Edition.

Tuesday, June 3, 2008

Straight from tha muthaf@#%kin streets of Locash!!

It is no secret that urban apparel is the product of the streets, but does that make it streetwear? The answer to this question at first glance may appear to be a resounding YES! However, when one considers that of the four traditional urban labels, Sean John, Rocawear, Enyce and Ecko, none would likely be found in the wardrobe of the typical streetwear enthusiast. On the other hand, newer labels such as LRG and Crooks & Castles are common in both urban boutiques and those catering to the more traditional streetwear crowd. So what’s the difference?

I presume there are many reasons for this. The labels such as Rocawear and Sean John are mass produced and mass marketed – available in both boutiques and large retail chains such as Athlete’s World – whereas LRG and Crooks tend to shun mall life. Secondly, I find that the standard urban labels tend not to be terribly creative as to what they place on their t-shirts, opting rather to rely on the simple logo tee - although Sean John does depart from the rest in this respect. Additionally, the cut of urban tees tends to be slightly larger in order to accommodate the “thug” crowd, however the newer labels appear to be grading their shirts according to standard sizing, therefore giving them appeal to crowds who prefer to wear their size. Rocawear has addressed this through their “custom fit” line, but you still won’t find these garments in any boutique specializing in streetwear.

At the end of the day, streetwear, regardless of whether it draws roots from the urban or skateboard worlds, isn’t something that is available to the masses through outlets such as Macy’s. Ultimately, this is what disqualifies core urban labels from being considered streetwear as even one of the newest labels, Coogi, is available in department stores (granted, Coogi is a welcome breath of fresh air as they bring a completely new look to urban fashion). Within this context, one has to really respect LRG, for despite their tremendous popularity over the past few years they have chosen to maintain their underground appeal rather than kowtow to the call of the mainstream. Strangely the situation of urban apparel parallels the state of hip hop, most artists go out of their way to do what sells, rather than join the few who stay true to themselves and do it for those who truly love the art.