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Friday, May 30, 2008

Go Big or Go Home...Sex and the City Style!

If you don’t know who Mr. Big is or where Charlotte keeps her rabbit… (we’re not talking about the chocolate bar or a cute bunny)by now you probably recognize the following names – Carrie, Samantha, Charlotte and Miranda. They taught us how to be strong, independent women all while setting some of today’s hottest fashion trends. Who doesn’t dream of a closet full of Monolos?

With the premier of Sex and the City hitting the big screen today, it’s only natural that us girls (and guys- whether they admit to watching the show or not), celebrate in style! Last night more than 400 young professional and FABULOUS ladies donned their best cocktail dress and 4 inch heels (minimum!) at Longoverdew’s, 21+ Pink Carpet Soiree event at the Satori Supper Club. The doors opened at 9pm and the club was quickly filled with ladies dressed to the nines. I don’t think I’ve ever seen Queen and Bathurst look so good and the few gentlemen in attendance sure had great eye candy for the night.

The theme was Cocktail Glam and if you were tight for time and didn’t have a chance to get your nails done, complimentary manicured stations were set up to polish off your look. If you wanted to get a touch-up before your professional photo shoot on the pink carpet, Makeup Forever set up camp offering their touch of Glam!
If that wasn’t enough, in true Samantha style, a stripper pole was set up on the patio where Flirty Girl Fitness showed the crowd how fun it is to get a great total body workout.
And what’s a party without glitzy prizes and fun gift bags? Throughout the night, attendees were able to buy raffle tickets, with proceeds going towards StepStones, a non-profit organization dedicated to help young women have a chance at a brighter future. Prizes included gift baskets, jewelry and of course our very own JUZD t-shirts!

Overall it was a great night; there was a great buzz in the the air- stilettos, pink vodka martinis, cocktail dresses, chocolate and great company. What more could a girl ask for? Well…Monolos would be nice, but every girl truly dreams BIG ;)

Monday, May 26, 2008

Elements of Streetwear

Streetwear, as observed by Stephen Vogel in his aptly titled book Streetwear, defies definition since, as a by product of street culture, it exists in a state of constant evolution. He goes on to contend that anything which draws its roots from street culture shall be considered streetwear. This assertion muddies the waters somewhat in the sense that there are many lines out there which do indeed have roots in the street, however one would be hard pressed to consider them streetwear. Somewhere in their evolution these lines have managed to alienate the crowd that first paved their road to mainstream appeal. For this reason, I would like to outline certain characteristics that separate streetwear from what becomes considered mainstream fashion.

To begin with, the core of streetwear has always been, and likely will always be, the graphic tee. It is through this medium that one can truly see what sets street fashion apart from the generic looking tees of the mainstream. This is evident in the originality and creativity found in the graphics. Rather than simply branding the shirt, streetwear companies have blessed their products with clever phrases and /or images that bestow emotional appeal upon the shirt, distinctly absent from the larger brands.

A second characteristic, which was truer today than ten years ago due to the advent of the internet, is a degree of exclusivity. True streetwear is the domain of specialty boutiques and not found in the mall – although I do recall buying a Stussy shirt in a mall in the early 90s. Stussy has since corrected this error and managed to become hugely successful while maintaining its legitimacy in the street. Traditionally streetwear has been reserved for those with their ear to the ground and by the time a once exclusive label reached the mainstream, those in the know had long since moved onto the next one. It is this concept of exclusivity which essentially disqualifies brands with street origins that are readily available in malls and places like Athletes World.

Finally, streetwear companies dare to tread where no others will and are continually pushing the boundaries of what some folk would consider “decency.” This is evident even in the names of companies such as FUCT and Fucking Awesome. Not to mention graphics and sayings that express political opinions, social commentary and elements of a more risqué nature. Essentially, streetwear companies aim to stay true to themselves by not compromising their values out of fear of upsetting the powers that be. It is this radical attitude that separates streetwear from the generic fashion designed for the masses.

Wednesday, May 21, 2008

Become a JUZD Facebook fan within 48hrs and win a shirt

The contest has started! In less than 48hrs one lucky JUZD fan will win a FREE JUZD bamboo shirt. Join now, tell your friends! Hurry time is running out.

Become a fan now!

Contest ends at May 22th 2008 Noon. Winner will be chosen randomly and announced on our FACEBOOK PAGE. Winner has 48hrs to respond with size and female or male style and shipping address to claim prize.

Monday, May 19, 2008

Nalini Sharma, award winning weathergirl for CityTV gets JUZD

Nalini Sharma of CityTV - CityNews

I met with Nalini Sharma the weathergirl for CityTV (CityNews) yesterday. Just in February she was hounoured with the Anokhi Magazine's Most Successful TV Personality in Toronto award. But she have also won many not so formal awards such as the News Hottie of the Week award, she won this twice within 6 months!

A friend of mine who works at CityTV showed her the JUZD designs and she loved it. So I came by CityTv building to give her a shirt. Nalini loves it so much she wants to wear it on air! So keep on watching CityTv weather.

Video of Nalini Sharma - the Weatherbabe

Thursday, May 15, 2008

Private Party footage finally released

Finally! Here's the video footage from the JUZD by-invite-only Private Party in February. For those that didn't get a chance to go, watch out for the next JUZD event.