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Saturday, December 27, 2008

JUZD Photoshoot for Glamcity 1 year anniversary party










Photoshoot for Glamcity anniversary at Atelier in Toronto Saturday December 20th.

Photographer: Trevor Godinho

Monday, December 8, 2008

The discovery of JUZD



“Your line has no sex.” enthusiastically yelps Michael Yarde. As if it was a compliment. “It’s like the third sex, something between male and female but yet neither totally male nor female.” I felt insulted. Here’s a reporter who’s talking about my line as if he knew more about it than I. But I have no idea what he was talking about. Maybe he got drunk last night, as he was reading some philosophy books and mixed some concepts so it's incomprehensible.

This was a day in the middle of July, it’s raining hard. I enjoy walking in the rain but not one of these type of days. It has been pouring hard all day, the heavy cold rain have bled through my tight thick raw jeans and absorbed into my skin and chilled my bones. He was carrying an umbrella but it could not cover both of us so I walked in the open rain, drenched. For a reporter he sure talks a lot especially about himself. And of course he continues “You can have this shirt that a guy and girl can wear it. Unlike other lines where it’s either female and male.” I was not in the mood to entertain random babbling about my creation from this eccentric personality as I begin to shiver. I hate the cold. Heat, I can take. But when it’s cold my mind stagnates and body stiffens. Everything closes, my spirit, my body, my tolerance for random babbling.

===

But at this very moment four months later, 3am in the morning I realized he was right! The emotions attached to JUZD have always been universal. It’s very raw, organic, and aggressive, traits, normally associated with male but also in the female. These universal traits are in animals and even in plants. Yes plants. Plants are as aggressive and violent as any vicious lion, tiger, or shark on the Discovery channel. You can see this as plants battle to block the sunlight from each other killing the shorter ones sunset by sunset; vines of plants squeeze the life out of neighbouring plants; and weeds battle for territory killing off beautiful flowers.

Leonardo Da Vinci once said he’s not the one that created the magnificent statues, it has always been there, he just chipped away the pebbles that was hiding it. In the same light, I did not or should I say, I am not creating JUZD, it is always been there, I just discover it. It’s universal and it belongs to all of us.

Ever since the beginning of JUZD, it has constantly change. It’s an organic plant. At each stage it has matured and deepen, the vision, the designs, the concept. Everything! That’s what makes this brand deep, not contrived, all the elements intervene seamlessly, like nature itself. I have to confess that all the elements and concepts of the line are not from me, they are contributions from the thousands of people I interacted with. And the millions of people that have unwittingly contributed to it, from the artist showcasing in the shabby art gallery I visited on South Beach Miami that was across from my hotel to the designer of the in flight magazine on Air Korean as I was flying back to Toronto from China. The realization of JUZD was also contributed by my stylists and photographers who showed me their interpretation of JUZD. These are just a small amount of people that inspired and help enlightened me on the true essence of JUZD.

So Michael was right. It took me over four months to realize that. And I can’t believe I remember that moment as I never thought of that incident for a second since it happened. JUZD is not my creation, it’s just my discovery, my interpretation of what is already there or what is being organically created right now. It belongs to all of us, even you as you read this.

Sunday, December 7, 2008

Chris Bosh got measured for custom JUZD shirts

Michael Nguyen (Fifth on King), Chris Bosh (Raptors), Jing Liu (JUZD Street wear), Angelique Knights (The New Flow 93.5)
Today Chris Bosh came into Fifth on King, my buddy's store to get measured for some custom JUZD shirts. Being that tall it was hard to get stuff that fits. Because he likes the shirts so we are custom making a few JUZD shirts from our next collection for him so it'll fit him perfectly.

Thursday, December 4, 2008

Blackcowboy wears JUZD shirt on MTV and MTV UK




Leonardo Dicaprio liked the Blackcowboy, a local LA favourite so much he used their songs "Lukas" and "Time" to the ending of "Gardener of Eden".

Blackcowboy have won quite a bit of awards since and made many top song and band lists. JUZD wants to congratulate them and thank them for wearing our shirt on on their live performance on MTV, see photo above. Couple of guys also wore the JUZD shirts on their MTV UK appearance. Thanks for the love guys!

Thursday, November 27, 2008

Chris Bosh loves JUZD shirts


Chris Bosh of the Raptors and one of the top NBA players have been one of the biggest supporter of JUZD. Chris Bosh have been a three-time NBA All-star and have been named to the All-NBA team. He also was on the US national team which won gold the 2008 Olympics. Here's a video of him wearing his JUZD shirt.

This video will be broadcast on the Score tonight during the Raptors game. It's also featured on www.Raptors.com, and will be feature on Raptors TV.

Like everyone else he fell in love with JUZD shirts when he first felt it. Thanks for the love Chris!

Monday, November 17, 2008

JUZD Streetwear LA Fashion Week Fashion Show Oct 17th 2008





JUZD Streetwear showcased it's hot collection at the LA Fashion Week 2008 on Friday October 17th 2008 at TaTou Lounge in downtown Los Angeles.

In attendance was Estelle, DJ Questlove of The Roots, Travis McCoy of Gym Class Heroes, and Sway!

LA Fashion Week - Behind the scenes photos

Here are some of the behind the scenes photos from the JUZD Streetwear LA Fashion show at TaTou Friday October 17th 2008 during LA Fashion Week.

Estelle was there and she got JUZD! Jing Liu, Lead Designer for JUZD Streetwear, Nico, Marketing Director for Versus, and Estelle.

DJ Questlove of The Roots was spinning hot tunes all through the night.

Sway DaSafo, winner of the 2006 BET Hip Hop act of the award and Travis McCoy of Gym Class Heros.

Travis McCoy, focused on his work.

Travis and DJ Irie aka Jamie Foxx's personal DJ. DJ Irie also DJs for Pepsi.


Here are some photos of the wicked crowd we had. It was an amazing party.

Sunday, November 2, 2008

Toronto Fashion Week JUZD Photoshoot


On Thursday October 23rd for the Toronto Fashion Week JUZD Streetwear did a live photoshoot at Rockwood Club. It was quite a success with some of the most amazing JUZD styling and photos. Check it out.

Photographer: Jason Wong
Stylist: Flerida Suero
Make up and hair: SOMA (School of Make-up Art)
Models:
Mike Santaguida
Vlada V.
Deniz Reno
Craig Henry
Grace Paulino
Tom Hsiao

Saturday, November 1, 2008

Photos from LA Fashion Week featuring JUZD Streetwear

On Friday October 17th 2008. JUZD Streetwear had its US debut during fashion week at one of the fashion capitals of the work, Los Angeles. Sharing the spotlight was two other LA based lines, LRG and Factory Girl.

Performances include DJ ?uestlove of the Roots and Travis McCoy of Gym Class Heroes. DJ for the event was DJ Irie, personal DJ for Jamie Foxx, Pepsi, and Miami Heat.

The event was supposed to be held at the much talked about Versus club in downtown LA but due to last minute issues it was moved to TaTou also in downtown LA.